Virtua Marks Tenth Anniversary with Name and Logo Change
Monday, May 18th, 2009
Sign company employees wrapped Virtua’s signs with the new logo in preparation for the formal name change on April 20, 2009.
MARLTON, NJ - April 20, 2009 - When organizations reach a certain point of growth or accomplishment, they find that they have outgrown their name or brand identity. That is what Virtua Health discovered on the occasion of their tenth anniversary in 2009.
“Our brand equity has grown so significantly that after only ten years as a newly merged organization, we are universally known as Virtua,” said Richard P. Miller, Virtua’s President and CEO. “We have also transformed four community hospitals into a powerhouse regional healthcare provider with top doctors, advanced technology, and a skilled staff that delivers an outstanding patient experience. It seemed like an appropriate time to reflect our transformation in our brand identity.”
As a result, Virtua Health becomes simply Virtua, today, April 20, 2009. The new logo is a modernized version of the logo that was developed in 1999 at the time of the merger of Memorial Health Alliance and the West Jersey Health System. Despite being a newly minted system in 1999, the two systems had roots that went back to the 1880s when they were founded in the Mount Holly and Camden communities.
Virtua consists of four hospitals and various outpatient centers. It is building a replacement hospital for its current Voorhees hospital which will open in 2011. A Health and Wellness Center is under construction in Washington Township and will offer a full array of outpatient services as well as a fitness center, a med-spa and an immediate care center. A second Health and Wellness Center is planned in Moorestown.




